Materialism overdone?

Received a mailer from Taj Hotels today.... nice illustration of the extreme ostentatiousness that has become part of our materialistic society, not leaving our holy festivals either.


Titled: SOME GIFTS ARE MORE THAN RITUALS., LIKE THE GIFT HAMPERS FROM TAJ

(I am listing the top 3 most outrageously crazy stuff)

Season’s Greetings
A bottle of Johnny Walker Red Label Scotch Whisky, Danish cookies, California prune juice, Lindsay's stuffed Manzanilla green olives, roasted cashew, a box each of Taj chocolates and Indian tea, a hand-crafted candle and a traditional Votive honey mosaic. INR 6,500 (plus tax)

Dipavali Hamper
A bottle each of Johnny Walker Red Label Scotch Whisky (or Balvenie DoubleWood), Moët & Chandon champagne, and an imported wine, Lindsay's queen olives stuffed with almond, Dormex savouries, a box of Taj chocolates and shahi mithai, traditional French jam with cane sugar and rose petal, a hand-made designer candle, a silk tie and cufflinks from Satya Paul, crystal infinity gold plated Ganesha in Sea Shell, a perfume from Canali, spa set from The Nature’s Co, a gold leaf Minakari Puja Thali with Ganesha, diya and shankh, silver plated bowl from Moti, silver plated lounge candle stand from Episode, and, a Japanese glass bowl. INR 30,000 (plus tax)

The Royal Gourmet Hamper
A bottle each of Royal Salute Scotch Whisky, Laurent-Perrier Cuvée Rosé Champagne, Cognac Hennessy VSOP, a pen and a pair of cufflinks from Montblanc, a Blackberry 8520, Paul Smith perfume, spa set from The Nature’s Co, Ganesh Navya from Frazer & Haws, a crystal set from Swarovski , a tie and handkerchief from Canali, a silver plated tilak puja set from Episode, a silver plated lounge candle stand, Lindsay's Kalamata olives, traditional French jam with cane sugar and rose petal, savouries from Dormex, Taj chocolates, shahi mithai, and a packet of fine tea. Packed in a hand-made wooden trunk. INR 100,000 (plus tax)

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Tell me...am i the only one, or isnt this a bit over the top? btw...I am not a regular Taj-hopper..i signed up for a free card on their website. 

Just as an aside, this post also because of the discussion on materialism i was having with wifey the other day.....methinks that we are becoming too materialistic.